Directional comprises a team of consultants with complementary expertise in sales, marketing, bid strategy and negotiation.                                  

Directional was established by Paul Howdle to provide specialist sales acceleration services to companies in Australia and the Asia Pacific region. Our team is based in Australia, Korea and China, and includes senior consultants who are native speakers in Korean, Mandarin and Cantonese.

Paul has worked with many organisations both large and small around Australia and SE Asia, including IBM ANZ and Asia Pacific, CSC, Cisco Systems Australia and Asia Pacific, Fuji Xerox Australia & Asia Pacific, Telstra, Fujitsu, QBE, Allianz, Axa, BP, Caltex, Optus, Commonwealth Bank, Westpac, Deutsche Bank, Deloitte Touche Tohmatsu, Department of Defence, CSIRO and Pacific Power.

For two years, he was a guest lecturer at Australia’s top business school, the Australian Graduate School of Management (AGSM).

Directional is also a member of the Ndarala Group. Ndarala is an international group of consulting firms dedicated to the advancement of management knowledge and skills and the improvement of business and operational performance in public and private sectors.