Marketing Enablement Educational Offerings from Stratascope

Driving Campaign Success - Level I

Pre-requisite – none

This Level I marketing course will walk marketers through the basic elements of an effective value based lead generation campaign. Special focus will be spent on message creation and alignment to your sales messaging as well as target audience selection through intelligent market research and segmentation. The goal of the course is to enable marketers to develop campaigns that target fewer organizations but result in a much higher number of qualified leads. Course Length – 1 hour.

Sales and Marketing Alignment - Level I

Pre-requisite – none

What steps need to be taken to align marketing and sales? This Level I marketing course will lead participants through a process that can be applied to your business, helping them understand where your solutions create value for your customers and how they can create messaging to get your value proposition across. Applying this process will result in more targeted messaging that sales teams can leverage directly into their opportunities. Course Length – 1 hour.

One-to-One Marketing - Level II

Pre-requisite – Students should take Driving Campaign Success as a prerequisite.

Match the message to the audience; we have all heard this before. The problem is that we try to define audience broadly enough to allow us to have only one or a few messages. This Level II marketing course will focus on the techniques necessary to create and deliver messaging that is specific to a single role at a single company within a single industry. One-to-One marketing is not the same as a mail-merge. Participants will learn to create a message matrix that can be used to communicate more specifically to each member of your audience. Course Length – 1 hour.

Creating Dynamic Industry Playbooks - Level II

Pre-requisite – Students should take Sales and Marketing Alignment as a prerequisite.

Industry Playbooks can be a valuable asset to any company. They are capable of organizing and storing a vast array of product and industry knowledge. When used properly, they can help you win new business. This Level II marketing course will enable your industry experts to assemble dynamic industry playbooks for your sales teams. Learn to keep your playbooks fresh with constantly updated content from the portal as well as your own updates to your value proposition and sales and marketing assets. With dynamic playbooks, the insight is delivered to the sales teams right when they need it, not during an out-of-the-field educational setting. They will only see the insight for the industries that they are working in. Your value proposition and solution positioning will be learned by your sales people because it is real and relevant to their current situation. Course Length – 1 hour.

Contact Us to Learn More!