At Stratascope, we offer public training classes, at no charge to our clients, on variety of topics delivered at various times throughout each month. The training topics are listed below. If you would like to set up training that is more specific to your organization or that better suites your timing, just contact our support team.
Session Title | Type of Session | Description | Registration Link |
Stratascope Basic Navigation | Training | Learn how to navigate the Stratascope Client Research Portal. | |
Intelligent Prospecting &Territory Planning | Research Focus | This session is aimed to help you better understand Stratascope’s Market Research area. Market Research can help you build intelligent prospect lists and approach territory planning in a systematic manner. This 30-minute tutorial will also allow time for questions and answers. | |
Understanding & Leveraging Business Issues | Research Focus | This session is aimed to help you better understand Stratascope’s Explore Issues area. We will show you how to further qualify your resulting issues to focus on Role, Business Process, Business Category and Performance. This 30-minute tutorial will also allow time for questions and answers. | |
Leveraging Company News & Developments | Research Focus | This session is aimed to help you better understand Stratascope’s News & Key Developments area. We will help you quickly and easily look up the important strategies and initiatives that your client is charged with. This 30-minute tutorial will also allow time for questions and answers. | |
Understanding Company Benchmarking | Research Focus | This session is aimed to help you better understand Stratascope’s Benchmarking area. We will show you how to find evidence that you can share with your client in order to facilitate and drive a discussion that revolves around the client and not your company. This 30-minute tutorial will also allow time for questions and answers. | |
Interpreting Stratascope Researc | Research Focus | So you have researched a company and pulled together all of the information on your prospect. What's next? How can you turn this information into insights that will develop into an actionable plan? This 30-minute tutorial will also allow time for questions and answers. | |
Finance 101 | Presentation | This presentation looks at finance from a sales and marketing point of view. We discuss how businesses account for their operations, why the metrics that they use are important, what information we can glean from these metrics, and how these same basic ideas can be translated into the business models of different industries. | |
Connecting with Prospect | Presentation | Sales executives and the business executives that they sell to look at the world from two different points of view. It is incumbent on the sales executive to understand the point of view of the business executive and then articulate his or her solutions from their client's point of view. | |
5 Key Elements to Winning a Major Sales Opportunity | Presentation | It is very easy for a sales cycle to get stuck or off-track, consuming valuable resources while yielding insignificant results. We will explore 5 key elements regarding your sales cycle that can guide you to the right activities to move your opportunities forward. | |
Account Planning | Presentation | Successful sales executives, those who win consistently, win because they plan to. For many average sales executives, account planning can be the key to getting to that next level. We will explore what it really takes to develop a winning sales strategy, one account at a time. | |
Driving Campaign Success | Presentation | Why send out a 10,000 piece campaign with all of its associated pain and costs to yield a 2-3% response rate of about 250 when a more targeted 1,000 piece targeted campaign could yield the same 250 respondents? Learn to eliminate the least likely respondents before incurring the per piece costs of the campaign. | |
One-to-One Marketing | Presentation | There is no excuse for sending out generic marketing collateral that prospects have a difficult time connecting with. We will explore this exciting new concept of mass customization with regards to direct campaigns. |